Brand management is a key capability that impacts the growth of an organization.

Bespoke brand management training can be an invaluable tool for unlocking a marketing team's potential and ignite business growth.

If it is so important, why do so many training programs fail to create change?

Why are they quickly forgotten?

Training a marketing team is not only about technical knowledge.

Brand management training is also about alignment with the company’s purpose and values. And this is frequently missed.

Being "Penny Wise and Pound Fool" Can Cause Long Term Harm to a Business.

Investing in your brands is the cost of doing business.

If you want to have a strong business after the recession, you need to invest on your brands during the recession.

Attribute Rich…and Benefit Poor?

How this impacts business growth.

Product attributes do not enable differentiation.

Attributes are only the reasons to believe in your business name.

A distinctive benefit enables differentiation and premium price.

A personal professional brand is an asset in the age of social media.

In this episode, Peter Rodriguez shares a strategic framework to build a professional brand in a keynote at Humber College

Your circle of influence is determined by who knows you and what they think of you when your name comes to mind..

When people understand your brand benefit, they can remember and repeat it to others. This impacts your business and career.

Data Rich and Insight Poor?

A reality in organizations big and small.

A question is missing from many strategies.

Asking "WHY?..." and not only "WHAT...?" makes a difference in strategic planning.

Listen to the new podcast episode from Brand Igniter® Inc. featuring Peter Rodriguez in a conversation with Mike Farrell, President of Farrell Insight.

If you are one of the millions quitting their jobs in the COVID-19 era, you may be one of the few who convert this change into a big success. It is a matter of clarity. Of Brand Clarity

This is a Brand Management challenge because your "reinvention" will happen in the minds of your target audience. This is where you must have clarity and win.

If you are one of the millions quitting their jobs in the COVID-19 era, you may be one of the few who convert this change into a big success. It is a matter of clarity. Of Brand Clarity

This is a Brand Management challenge because your "reinvention" will happen in the minds of your target audience. This is where you must have clarity and win.

You are qualified for a bigger role but… People do not see you in that way. There is a way to change their perceptions. Here is how

Brevity is golden. Stating your professional promise in a few words is a skill. The system to build short and powerful statements is based on Relevance, Distinctiveness and Purpose.

Peter Rodriguez of Brand Igniter® Inc. was featured in this week’s Chartered Marketer Spotlight

Customers only see how you execute your plans. They do not see your strategy.

How to adopt a BrandWars™ mentality and take action where and when it matters.

A framework to build your Personal Brand

Finding new growth at a time of major change requires a customer-centric mindset and a proven strategic framework. This is a template that helps leaders pivot brands and organizations.

When plans are simplified, people across the organization can understand their role in executing them.

A plan-on-a-page is a powerful tool to align an organization. It increases its chances of success.